Welcome! I’m Jenny Simich from Borrow My Brains.
l am a marketing strategist on a mission to help B2B tech companies avoid random marketing tactics and achieve their growth goals.
I help companies get ahead by planning strategic marketing efforts that cost less and pay off in increased revenue. They gain greater visibility into the return on investment.
Running marketing programs like a business means I believe:
- A marketing budget is a beautiful thing.
- Business goals come first and marketing initiatives support the business.
- One-off marketing activities get you nowhere.
- A marketing calendar is critical to managing all your marketing tactics.
- Marketing must be measured.
Here are a few things to know about me:
- I am a recovering perfectionist. A good friend of mine says “done is better than perfect.”
- Technology fascinates me. I’ve worked in software and hardware my entire career. First as a tech writer, then a trainer, and finally in marketing and selling. I am an early adopter.
- I’m a woman of action. These days I am channeling that energy into helping clients solve their thorny marketing issues.
- I respect a client’s budget and choose the best options for the money being spent. I often act as an extension of the client’s staff and represent them when negotiating contracts. I can spot cost saving opportunities at 30 paces and don’t hesitate to ask for them.
- I love public speaking. Yes, I am one of those rare people who gets excited about speeches and presentations.
- Change is an important part of my career. Although my stints in corporate life were fairly long—10 years in one job and 15 years in another—I wore many hats and changed responsibilities often. Learning new things and pushing the envelope are in my DNA.
- Marketing can be like shopping at a warehouse store. You go in for a deal on laundry soap and walk out with a pallet of Tide. Oh no! That’s where I come in. I help you make the best strategic decisions with the greatest return.
- I like to find the soft underbelly in the toughest people. I genuinely like people and like to learn about them. Some of my gruffest and toughest clients are now friends and colleagues.
- Owning my own business is one of the most rewarding experiences of my career. I went back to grad school thinking I’d be a better manager. Little did I know an MBA would spark the entrepreneurial fire. I left a comfy Marketing VP job during a recession and haven’t looked back.
I’m really glad you found Borrow My Brains and I am excited to work with you!